MediaLab Meetup digital

Nadja Tata (MfN), Andrea Geipel (DMD) and Johannes Sauter (DMD)

By Nadja Tata (MfN), Andrea Geipel (DMD) and Johannes Sauter (DMD)
05.08.2020 | 4 minutes reading time

On September 17th, Mediasphere For Nature and Deutsches Museum Digital Munich will kick off their joint Meetup series. The first tandem event will take place digitally and will deal with questions about the possibilities of cooperation between media professionals, students and museum-held media application labs (MediaLab).

Image: Claus Henkensiefken / Deutsches Museum, CC BY-SA
Image: Claus Henkensiefken / Deutsches Museum, CC BY-SA

For program details and registration please click here.

Last year, the Mediasphere For Nature launched the network series Mediasphere Meetups. In 2019, more than 100 participants made the Meetups a successful and sought-after event format, whose goal was to connect stakeholders from the creative industries, education and business sectors with each other and with scientists and museum staff. Among the participants, start-ups, SMEs or freelancers presented their innovative projects, e.g. in the fields of virtual and mixed reality, pattern recognition, bionics and evolution management or digital dioramas. Funding programmes for creative and non-technical innovations, e.g. by the BMWi or the Kompetenzzentrum der Kultur- und Kreativwirtschaft, were also presented in this context.

The demand for the museum’s media from a wide variety of user groups is enormous - we frequently receive requests for collaborations on joint projects based on the rich treasure of the museum’s collection. Other projects come to perfection by using our digital collection of 2D images, 3D models, CT recordings, videos or sound files from the animal voice archive.

The success of the first and currently only media application lab at a museum of the Leibniz Association was ground-breaking, and so we started a cooperation with the Deutsches Museum in Munich to jointly develop a MediaLab model. With the help of this model other media application labs can also be established at other scientific and cultural institutions in the museum landscape (GLAM institutions).

In recent years, the Deutsches Museum has established extensive collaborations with local start-ups, media partners, artists and universities. Within the framework of the joint project „museum4punkt0“, the Deutsches Museum is working on a sub-project on the use of 3D visualizations in museums. During the course of this project, the VRlab was opened in August 2018. Here, visitors can experience select museum objects in virtual worlds. In addition, the VRlab presents cooperation projects. For example, several final theses, internships and practical seminars for the development of interactive virtual transfer methods were developed in close cooperation with the working group “Medieninformatik” at the LMU. AR apps for the exhibition area were also developed in cooperation with start-ups. In a competition held in 2019, three prototypes for AR applications in museums were developed. During the Long Night of Museums several artists presented their virtual art objects in the VRlab.

While the application for our joint MediaLab project, which received support from many of our cooperation partners in Berlin and Munich, is still being reviewed by the Leibniz Association, it quickly became clear to us that we would like to work more closely together on this model project and organize joint meetings, MediaLab Meetups, in the future.

Due to both the Corona crisis and our geographical distance, the first tandem event will be held digitally. We will mainly focus on the following topics:

  • How have museums in recent months dealt with the challenges of the pandemic and the demand for expanded digital offerings?
  • Filmtank and the Interactive Media Foundation present their new cross media project, Myriad.
  • How does the cooperation between SMEs and museums work in reality and what are the challenges to cope with?
  • How can a MediaLab be set up and which components must be considered?
  • How can students support the development and implementation of digital transfer ideas and how can museums stimulate university teaching in subjects such as media informatics, art and media design, etc.?

SAVE THE DATE: 17th September 2020, 10-12 am on ZOOM