19.08.2017 | 5 minutes reading time
For the 20th Lange Nacht der Museen 2017,
In April 2017 we got to know the friendly team of Garamantis at the FOCUS conference. Garamantis develops interactive multi-touch solutions for the exhibition, trade fair and museum industries. It quickly became clear that we would like to create something together. Garamantis had the idea of developing an innovative research table for the museum. Since many visitors are not always aware that the Museum für Naturkunde Berlin is primarily also a research institution, we were quickly enthusiastic about this idea.
Thanks to the agile and uncomplicated work attitude of this young and dynamic company, a first mock-up for the research table was developed within short time. For the Lange Nacht der Museen, the application already comprised two components: One of them focused on the diversity of our exotic insect world. The task was to manually estimate the actual size of the beetles and butterflies, which were romping on the table. The visitors were often surprised about the solutions and could learn more about the specific insects afterwards. The digital content used for this was researched and compiled exclusively for Garamantis by the Mediasphere For Nature team.
The main focus of the Lange Nacht, however, was on dinosaurs. Despite numerous representations, no scientist can say exactly what the dinosaurs actually looked like. Garamantis played exactly with this unknown of science and let the visitors simply decide for themselves how the dinosaurs walked on earth. Free rein was given to the audience’s imagination with prepared cards of the silhouette of a dinosaur on which visitors could paint individually. From rainbow motives to cow patterns and even a dinosaur in a smiley corset - everything was possible.
It all turned magic with the optical recognition function integrated in the multi-touch table. The users could scan the painted card on the side of the table and then immediately observe how the 3D model of a dinosaur with their self-painted design strutted across the table. In addition, a virtual camera could be positioned manually with the help of the touch screen on the table. This allowed users to view their own work of art from all directions. Furthermore, a photo printer was connected to the touch-table so that visitors could take their artwork home as a postcard.
With this application, Garamantis was able to show the possibilities of its product range for innovative knowledge transfer and also how the digital copies of real collection objects can continuously used on a high-quality level. In order to learn and experience more, the visitor had to actively participate and contribute. Additionally, the self-designed postcard for take away proved to be a useful gimmick. That rounded off the museum experience and can be seen as an inspiration for numerous application possibilities in visitor marketing.
Until the early morning hours, the interactive research table was in great demand by the museum visitors of all ages. All in all a very successful campaign, for which we would like to thank Garamantis!